A new way to live well.
Pharmacy, wellness, beauty, baby and lifestyle — one destination, in store and online. For every member of the family.
Not a pharmacy with extras.
A destination for living well.
VIVE brings the world's best wellbeing retail home to Pakistan — a place the whole family visits not only when someone's unwell, but because life feels better here.
Trusted care
Licensed pharmacists, guaranteed-genuine products, and clinical standards without compromise — the foundation of everything.
Everything, curated
International and homegrown brands across health, beauty, baby and lifestyle — never simply stocked, always selected.
Joy in the visit
A bright, welcoming space designed to be explored — with expert advice for grandparents, parents and kids alike.
Seven worlds. One roof.
Every zone is its own colourful destination with its own specialists — connected by one standard of care.
Zone names are working titles — align with the final zone identities from the brand identity project before publishing.
Skincare chosen by pharmacists, not influencers.
Dermaceutical and clinical brands, curated for Pakistani skin and climate — with trained skin advisors to build your routine, free, in store and online.
Get early accessIn store. Online.
On your doorstep.
The full VIVE experience launches online alongside the flagship — shop every zone, talk to a pharmacist, and get it delivered.
The complete range — health, beauty, baby and lifestyle — online at launch.
Real advice from real pharmacists, a message away.
Same-day across DHA — with nationwide delivery as we grow.
Beginning in Lahore.
Built for the region.
The first VIVE opens in DHA Lahore in 2026 — the blueprint for a national network, and beyond it, the Gulf.
Imagery shown is licensed placeholder stock — replace with VIVE store renders and brand photography when available from the design studio.
Be first through the doors.
Founding-member privileges: opening-week invitations, early access to VIVE membership, and launch offers reserved for the list.
No noise. Only the news that matters, until opening day.